European logistics provider P&O Ferrymasters has launched a brand new website at
www.poferrymasters.com promising to put the company on the global logistics map with fast information about its full range of international supply chain services and solutions.
The new site has been designed to demonstrate P&O Ferrymasters' international capability and experience across the entire spectrum of logistics and supply chain services including freight management, own trailer services, intermodal, deep sea and air freight and other value added solutions.
The website combines this with the best possible user experience in terms of navigation, accessibility, content and speed.
The new content includes:
Detailed company background
Comprehensive guide to P&O Ferrymasters' complete spectrum of services and solutions
Sector-specific information and individual case studies
Downloadable company brochure
CO₂ calculator for instant online carbon footprint calculations
Extensive 'News' section featuring RSS news feed, news releases, media kit and images
Quick 'Find an office' facility.
Technical features include:
Vastly improved page load times, which make viewing the website at least three times faster
Improved site navigation using multi-tier drop-down menus
Better accessibility for all users through HTML and PDF information options
Enhanced interaction through subtle use of Flash and JavaScript programming language
Lightbox gallery to quickly showcase lots of photos.
P&O Ferrymasters' Commercial Director, Phillip Jones, said: "This new interactive website raises the bar for using the internet to drive commercial and customer strategy in the demanding logistics and supply chain market.
It represents the opening of a new flagship shop window for P&O Ferrymasters. We pride ourselves on being a one-stop shop catering for every conceivable logistics and supply chain need. Now www.poferrymasters.com gives us a massive opportunity to put P&O Ferrymasters firmly on the global map by showcasing what we can do to add real value to individual businesses across a diverse range of sectors anywhere in the world."
The website has been designed by web solutions company, Getme, based in Worcester (UK) with a focus on delivering clean lines, clear and bold fonts and multi-column layouts as well as the use of subtle gradients and shadows. Key pages have also been refined to reflect the core values of P&O Ferrymasters. Website content has been produced by Eagle Eye PR of Kent (UK).
P&O Ferrymasters is one of Europe's leading logistics and intermodal providers and is part of P&O Ferries, which is owned by Dubai World. The company employs 600 people at 27 strategic locations across 13 European countries.