Exhibiting at Intermodal 2009 makes business sense

Figures within the shipping industry are starting to show signs of recovery. Just recently, the Journal of Commerce highlighted the likely reactivation of around 30 idled ships of more than 4,000 TEUs, which certainly hints at an upturn. This means that Intermodal 2009 is now more important than ever to companies' business strategies. The world's leading event for the intermodal and container industry provides the ideal platform for exhibitors to generate new business, finalise deals and renew existing relationships placing them ahead of the competition as the industry continues to recover.

Taking place in Valencia, Spain, on 3 5 November 2009, the show has a renewed focus on intermodality, reflecting the rapid growth of this vital sector. Plus the new location offers exhibitors the benefits of a new Southern European audience. Exhibiting at Intermodal allows companies serious about doing business the best possible advantage as it positions companies at the heart of a highly receptive audience of targeted buyers. "I have been to almost 30 of the Intermodal events now and it is certainly a good place to have a presence" says Dieter Heckler, Vice President Global Intermodal Film Sales at Arlon Inc.

History shows us that it is often the companies who maintain highly-targeted and active marketing strategies during a recession who succeed over their competitors who take a more timid approach. As such, those who take a stand at Intermodal 2009 and who are proactive in meeting their existing and prospective clients face-to-face to promote their company's products and services above the competition, will reap the benefits. The evening networking reception at the event provides an ideal opportunity for exhibitors to meet with new business contacts in a relaxed environment.

The event, now in its 34th year, attracts key decision makers from all aspects of the intermodal and containerisation industries and the new date means that deals can be agreed earlier in the calendar, but still at a time that allows for a proper assessment of the year. It is ideal for those looking to introduce their products and services to new business prospects, as well as those wanting to increase their profile in the industry. One of the most cost-effective and time efficient elements of today's marketing channels, exhibiting at exhibitions offers that invaluable direct contact with an international target audience that no other method can provide.

Feedback from exhibitors at Intermodal 2008 highlighted the importance of having a stand at the show, with Richard Barreau, Deputy Managing Director, Gold Container commenting: "The event has been well attended by the right people in the industry. We get to see the leading figures in the industry under one roof which makes the show a good place to meet new clients and see existing customers. For me, the best part of the event is the calibre of visitors that attend the show."

The exhibition runs alongside a highly targeted conference programme, featuring keynote presentations from high calibre, international speakers, including Ulrich Stark, Head of Infrastructure (Transportation Finance) - EMEA HSH Nordbank AG, Lord Berkeley, Chairman, Rail Freight Group and Goncalo Moura Martins, CEO, Mota-Engil, Ambiente e Servicos Portugal. Each year, the renowned conference takes a look at key issues affecting the industry, offering topical insights on how to improve business operations and increase profitability. The theme for this year has now been confirmed; focusing on 'Preparing for the upturn', topics will include a look at what the future will bring, short sea efficiency and container operations.

Following an in-depth consultation process with the industry, including exhibitors, visitors, industry bodies and delegates, which culminated in an online vote after Intermodal 2008, the 2009 event will for the first time ever be located in the bustling port of Valencia, Spain. It is the leading port on the Mediterranean coast in terms of containerised cargo volumes, and the area, forming part of the Valencian Community, has experienced one of the highest growth rates in the European Union in recent years and is used as a valuable gateway to Portugal and North Africa.