Toyota Material Handling has unveiled MyToyota, a new digital customer portal designed to transform how businesses oversee their forklift fleets. The platform promises to make fleet management simpler, smarter and more connected — offering managers the tools to make informed, data-driven decisions in one place.
Purpose-built for material handling operations, MyToyota provides a comprehensive view of an entire fleet, bringing together key information on costs, contracts, maintenance schedules, energy use and safety performance. The goal is to give operators clear visibility across their assets and empower them to boost efficiency and cut downtime.
Cecilia Nilsson, Head of Digital Business at Toyota Material Handling Europe, said the new portal reflects how quickly customer expectations have changed. “We recognise that the expectations for fleet management have evolved significantly,” she explained. “MyToyota is our response to these changing demands. It’s more than a portal; it’s a strategic partner that empowers businesses to navigate the complexities of modern fleet management.”
One of MyToyota’s standout strengths is its seamless integration with Toyota’s proven I_Site fleet management system, the next generation of which has just been unveiled. The integration allows users to move easily between strategic insights and day-to-day operational data, ensuring that managers can track performance, analyse trends and make decisions based on real-time evidence.
In practice, this means fleet managers can access vital information — from energy consumption to safety compliance — at any time, whether in board meetings or on the warehouse floor. The platform’s deep-dive analytical tools turn complex data into practical insights that support cost control, sustainability targets and workforce safety.
Toyota Material Handling says the launch of MyToyota marks a new chapter in its digital journey, underlining its commitment to helping UK businesses operate more efficiently and sustainably.
As demand grows for greater transparency and smarter use of data, Toyota’s latest innovation sets out to redefine how fleet management works — connecting people, machines and performance like never before.