PALLETFORCE launched the industry's first children's book on Saturday (November 13) as they transformed their distribution Hub into a fairground and record-breaking venue.
More than 650 adults and children - made up of the public and Palletforce network members - supported the launch of the book with most taking part in the 'World's Biggest Bedtime Story' record attempt.
Palletforce's book - called 'No Job Too Tall' - has been published in order to engage children and their families with the transport industry, as hopefully they will be the next generation of logistics professionals.
"We are extremely happy and grateful for how much support we had on the night and for the book in general," said Palletforce Chief Executive Michael Conroy.
"At Palletforce we are not afraid to push the boundaries to keep ourselves at the forefront of the industry.
"I have been in the business for more than 20 years and it is something I am still passionate about. Hopefully the book and our event will help to spread that enthusiasm to the next generation and spark their interest in the industry."
'No Job Too Tall' aims to spread the network's message of how the industry works and the environmental issues connected with it to the wider public.
It took 12 months to develop, features characters like Phil Truck and The Big Cheese and is set in the Hub.
Television personality and environmental campaigner Michaela Strachan, who found fame on The Really Wild Show, supported the event in Burton-upon-Trent by reading the book aloud to the audience.
She also spent time with a young girl with autism who won a competition to be part of the event, which took place inside the 400,000sq ft Hub.
Palletforce - with the help of the children and their parents - believe they have smashed the world record for most adults reading to children in a single location, but will have to wait for official confirmation after all the evidence is weighed up by Guinness.
People from Burton-upon-Trent were invited, but the majority of those who attended were from Palletforce members including Edwin C Farrall, Hickmans of Kidderminster, Katem Hire, Handtrans, H Young Transport, Alan Firmin, R G Bassetts, S & J European Haulage, Lichfield International Freight Terminal and Bedfords Transport.
Michael Conroy added: "There were a lot of smiling faces on the night so hopefully everyone took away nice memories, but also left thinking a bit more about the transport industry and the environmental issues connected with it."