Show stopping features announced for Packaging Innovations and Luxury Packaging London 2017

15 Aug 2017 | by MHW Magazine Team |

New initiatives and a revamped seminar format will be launched at Packaging Innovations and Luxury Packaging London 2017, which returns to Olympia on 13 & 14 September. The new developments will run alongside a series of established show favourites, all offering a powerful and educational programme of interactive features and invaluable advice for the senior decision makers and buyers in attendance.

New for 2017, in a world exclusive, Packaging Innovations has partnered with the Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design in all its forms. The event will see the launch of the Pentawards Conference, making this year’s event the UK’s undisputed home of packaging design. The conference will feature a hand-picked selection of design gurus and award winning rock stars of the packaging design industry. Brands and agencies speaking include; Diageo, Coty, Design Bridge, Butterfly Cannon, The Cabinet Agency, Bulletproof and SharpEnd. It will consider the current trends, themes and issues facing packaging designers of today, with key topics including ‘packaging design in the goldfish era’, ‘designing for a new generation’ and ‘technology enabled creativity’.

The exclusive partnership, will also provide visitors with a unique opportunity to explore this year’s finalists in The Pentawards Exhibit – a sleek display of inspirational packaging design.

In addition to the launch of the Pentwards Conference, a brand-new seminar format will be introduced for the show’s Keynote Theatre programme, allowing more focus to be placed on the packaging industry’s key markets. This includes The Food Forum, which will be hosted by Martin Kersh, Executive Director of the FPA, and will feature industry leaders such as Just Eat and Marks & Spencer.

The Drinks Forum will show attendees how to create innovative and attractive packaging that will succeed in a crowded market. The Beauty Forum will give visitors the opportunity to hear the latest ideas and issues from leading beauty brands, covering everything from evolving packaging trends and smart packaging through to packaging for on & offline products. Finally, The Luxury Forum will explore how to craft iconic packaging that delivers the luxury experience.

The Innovation Showcase returns by popular demand to highlight the most cutting-edge solutions from within the packaging industry. Shortlisted exhibitors will display their latest innovations and technologies on the showfloor, and attendees will be able to vote for their favourite.

Also making its return will be the Packaging Consultancy Clinic, providing visitors with the unique opportunity to gain one-to-one personalised advice on any aspect of their packaging.

There will also be an expert cartoonist on hand, at the Innovation Wall, to share visitor’s ideas and frustrations on the subject of innovation, providing the perfect platform to hear the thoughts of the industry.

Finally, there will be a drinks reception for all of those visiting the show, providing an unrivalled opportunity to network with contacts, colleagues and exhibitors.

For further information, visit the Packaging Innovations or Luxury Packaging London websites or via the show team on +44 (0)20 3196 4300 or PackagingUK@easyfairs.com.