XPO Logistics, which became a top ten global supply chain provider with its acquisition of Norbert Dentressangle 8 June, has launched a major advertising campaign in Europe based on the theme: âWelcome to the next supply chain generationâ.
The campaign emphasizes XPO Logisticsâ European capacity and drive for innovation in Transport, Logistics Solutions and Global Forwarding. As described by HervĂ© Montjotin, Chief Executive Officer of XPO Logistics in Europe, âWe are always ready to challenge established models and offer bespoke solutions that contribute to the performance of our customersâ supply chains today and tomorrow.â
The campaign, which reinforces that Norbert Dentressangle is now XPO Logistics, focuses on the companyâs commitment to providing customers with responsive solutions, both locally and globally. Mr. Montjotin said, âOur next generation in Europe is a world-class service team in every respect: entrepreneurial and attuned to customer needs â supply chain experts who utilize the latest technological advances to achieve optimum results for our customersâ.
The hallmark of the XPO Logistics brand â an iconic shade of red worn by all employees â is featured in the new ads, which will appear across France, the UK and Spain (the companyâs top three European markets), as well as Italy and the Netherlands, through the end of July.
Continuing a long-standing partnership as the official carrier of the Tour de France, the first red XPO Logistics trucks will be on display at each of the 2015 Tourâs major stages, as previously announced. The trucks will bear the hashtag #WeAreXPO, which has become a symbol of pride among XPO Logistics employees.