LGH Awaits 5000th Order Consolidates with Rotrex
Lifting Gear Hire (LGH) will take its 5,000th order in the coming weeks, as the company aligns closer with sister business Rotrex Winches. Further momentum has been gained via renewed Fleet Operator Recognition Scheme (FORS) silver and ISO 9001:2015 certifications. LGH has received over 4,500 orders for lifting, rigging and safety equipment since returning to the UK market three years ago. Winch specialist Rotrex was already part of the LGH portfolio but was strategically realigned with its parent company at the turn of the year. Colin Naylor, managing director at LGH, said: “The companies are both part of the same group and even before LGH was sold to Speedy [Hire, in 2006] they belonged to the same family, so it represents a natural progression to align them back together. Upon LGH’s reintroduction to the market, the companies have advanced under the same leadership and share many personnel and other resources. Internally, they function similarly.” However, Rotrex will retain its own identity as a long-standing company that boasts one of Europe’s largest hire fleets of winching equipment, ranging in capacity from 100kg to 200t. LGH, meanwhile, offers a breadth of lifting and rigging solutions, including hoists, jacks, material handling and safety systems. Naylor serves both businesses as managing director, while Phil Smith, operations director, and Bex Widdowson, national sales and marketing manager, are also bifocal; the leadership team assumed new responsibilities at varying points of 2019. Naylor said: “We have had to be strategic with the adjustment because, while it makes sense given the crossover and extent to which a number of teams serve both companies, we have to continue to leverage the strength and history of the Rotrex brand. Further, both portfolios add customer value in their own right and we don’t want to dilute that.”