As part of its global sales growth strategy, Castell Safety International recently hosted a forum for its network of international distribution, or channel, partners.
The event saw channel partners receive training in the principles of trapped key interlocking, undertake a manufacturing facility tour and attend presentations focused on Castell's new product development, vertical market strategy and emerging applications.
Castell's channel partners help ensure that customers receive expert technical advice, market- and application-specific knowledge, customs brokerage and timely delivery in a large number of countries around the world. The company's network of partners spans over 20 countries on four continents and includes qualified technical sales engineers who speak more than a dozen languages in total.
Castell sales director David Hughes added: "This event has been a great opportunity to educate our channel partners on our vertical market strategy and help them become experts in our key markets of energy, industrial, manufacturing and transport."
Channel partners gave presentations on their own markets and Castell success stories, which encouraged discussions on new opportunities across the distribution network. Perry De Brujn, of TSA Safety Group, the exclusive distributor for Castell in the Netherlands and Belgium, commented: "The channel partner presentations greatly enhanced my awareness of the huge range of applications which can be safeguarded using Castell products."
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